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Peter Cherry

Ashridge Golf Club PGA Golf Professional

Get in Touch: 01442 842 307
Website: PGA Golf Professional | Golf Club
Send us an email: Peter Cherry

Titleist 4 for 3 - save £44.99Sunderland outerwear
GolfBuddy PT4 touch screen GPSECCO BIOM Hybrid 2 golf shoes
Greetings from Peter Cherry
Ashridge Golf Club - PGA Golf Professional

Mens' Scratch match vs The Herts

Ladies Ashridge won 7 ½ - 4 ½.

Mixed Home International Competition

  1. England - 208 points
  2. Wales - 207 points
  3. Scotland - 186 points
  4. Ireland - 184 points

Ladies' Pearson match vs Manor of Groves

Ashridge Ladies won 5 - 2.


I'm delighted to tell you that one of our Seniors, namely Chris Weeks, holed-in-one on the 11th hole on Tuesday using a driver! Congratulations Chris!

Ladies' Fashion Show

First of all, I'd like to thank each and every one of the 77 Ladies who showed up for my annual Fashion Show last Thursday. The room had a great atmosphere and in particular, my four gorgeous models dazzled the crowd with their outfits, enthusiasm and downright party spirit. So a huge thank you to Edda, Liz, Lorna & Carol for doing such a great job and thanks to everybody who purchased or ordered something on the day - your support is greatly appreciated!

New stock arriving daily!

Please note that my January SALE has now finished and has made room for some really great and exciting new products for 2015. Please look out for some fantastic new ECCO shoes for both men and ladies as well as the terrific new DNA shoe from FootJoy. Plus, I have a dazzling array of Greg Norman, club logoed, men's shirts and will soon take delivery of the fantastic and ever-popular Polo Ralph Lauren club logoed shirts. There's the new electric Freeway 3 and Freeway 5 lithium battery trolleys from Powakaddy and some great i-Cart push trolleys from Masters.

So there's plenty happening in the Pro Shop and remember, as YOUR Club professional, I'd really appreciate it if you came to me first if you've seen something you'd like but it's not in the Pro Shop. In just about every case, I will be able to either match or most likely beat the price you've been quoted and not only that, if a fault develops, I'll deal with it quickly and efficiently and always with your best interests at heart. Remember; "People who know, come to their Pro!"

Club cleaning service

With relatively little golf going on at the moment, now is the time to look at your equipment and how best you can improve it. So why not drop in your clubs to us and allow us to:

  • Scrub the grips with a stiff brush and plenty of hot, soapy water. This will help clear the grips of any unwanted dirt and grime and will make them feel a whole lot better.
  • Give the metal shafts a rub down with some very fine wire wool but ONLY IF THEY'RE STEEL SHAFTS! This will help get rid of any pitted areas and make them shine again. If they're graphite shafts, we'll take off any blemishes in another fashion.
  • And finally, why not clean the clubheads with that same hot, soapy water? Maybe there's some grooves lurking under there somewehere. ;)
  • All this for just £10 (up to a maximum of 14 clubs).  

Tom Butler

It is with regret that Tom has resigned his position in order to concentrate more fully on his golf this season. Tom feels that having more time will allow him to help reduce his handicap nearer to the PGA qualifying entry limit and I'm sure like me, you'll wish him well. I'd like to thank Tom for his service to me and will miss his presence and input within the Pro Shop. I shall be looking for a new assistant ASAP and will inform you when I have made an appointment.

Keep play moving and enjoy your golf more...

We all like a fast game on the course and here's some great tip for keeping play moving. When you arrive at your tee, there are a few things you can do to help keep play moving. First of all, when you park your trolley at the tee, make sure you point it down the fairway rather than away from the hole so you don't waste a few seconds turning your trolley round. Secondly, be ready to play. I know it sounds obvious but don't fill out your card if it's your honour but instead, be ready to play and get yourself on that tee and swinging. And finally, when you return to your trolley having teed off, get your trolley moving first and then put your headcover on as you're walking along - don't stand there fumbling with your headcover and then start walking! Good luck!

MyJoys May

Win tickets to the BMW PGA Championship

Fancy going to Wentworth in May? Test your creative skills be designing a pair of FootJoy MyJoys for European Tour star Gregory Bourdy, and if he picks yours, you’ll bag yourself a pair of day passes as well as your very own pair.

start designing now


GolfBuddy: coming soon

Over the next few weeks you’ll notice one or two exciting new additions to GolfBuddy’s distance measuring device (DMD) range, in the form of the BB5 (band) and WT5 (watch).

How’s your course management? Are you fed up with coming unstuck at the same hazard round after round? Within the comprehensive GolfBuddy range we can find a DMD that helps you address the issue of poor club selection so you can swing with confidence. Watch our video to find out more on GolfBuddy’s range for 2015.

watch our video

Enjoy the read and have a great weekend.
Electric trolley focus: Motocaddy M3 PRO and S1
Sunderland outerwear
New spring/summer collections arriving in store
Power tips
GolfBuddy LR4 laser rangefinder


What are you really getting when you fork out for a set of golf waterproofs? The fine attention to detail with Sunderland is one of the reasons you can trust what you're getting is of the highest quality, as this short video explains.


This being the case it pays to take a little time to consider your options. Find out more here about the new Srixon Z-Star and come and speak to us about helping to find the right ball for your game.

Make a note of these dates in your diary
Who has been amongst the prizes this week?
Book a time and let us help your golf game
Instruction to help you enjoy better golf


Callaway XR woods
Contact us
Ashridge Golf Club
Little Gaddesden
Hertfordshire, HP4 1LY

Tel: 01442 842 307
Fax: 020 8939 0149
Mail us
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Srixon AD333 golf ball


Peter Cherry is a member of Foremost Golf, the UK's largest golf retail group, delivering value through expertise for the Club Golfer
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