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Peter Cherry

Ashridge Golf Club PGA Golf Professional

Get in Touch: 01442 842 307
Website: PGA Golf Professional | Golf Club
Send us an email: Peter Cherry

Callaway Big Bertha irons Srixon Z-Star golf balls 2015
Titleist Pro V1 & Pro V1x 2015Callaway Chrome Soft golf balls
Greetings from Peter Cherry
Ashridge Golf Club - PGA Golf Professional


Whilst I officially call my sale a " January SALE ", I still have some great bargains available so will be running the sale until further notice! For example, I‘m offering 30% OFF all Ecco shoes currently held in stock as well as 30% OFF selected FootJoy shoes, plus 20% OFF all golf bags too and 20% OFF all Odyssey putters. These are just a selection of the items that have been reduced and the discount only applies to items currently held in stock.

  • All golf bags, are reduced by 20%!
  • All men's and ladies' Ecco shoes are reduced by 30%!
  • All Oscar Jacobson Lined Sweaters are reduced by 10%!
  • All men's Polo Ralph Lauren shirts are reduced by 20%!

*Discounts above apply to items in stock only 

Polo Ralph Lauren men's clothing 40% OFF!

All men's PRL clothing is now reduced by a whopping 40%!

Golf Buddy Voice GPS units for sale!

I have two of these excellent GPS units for sale. These normally retail at £159.99 but I need to clear these both out so will be selling these at a discount of 30% , plus, they also come with a FREE Golf Buddy cap!

Winter wheels from Masters

I now have some winter wheels from Masters which will replace your current trolley wheels and are both different in design and slightly cheaper. These wheels are made with the raised “pimple” design, are street legal around Ashridge and cost £64.99! Plus I also have in stock the official PowaKaddy winter wheel which sells for £69.99 as well as the Hoppa tracks that can be screwed onto the outside of the wheel and sell for just £29.99 . Come on – get yourself 'street legal!'.

Sunice Gore-Tex Suits reduced!

These Gore-Tex suits, which have a lifetime waterproof warranty, are now being offered with a discount of £100 , so please feel free to come in and take a look at these fabulous suits. This is absolutely the last suit you will ever need to wear!

Callaway X2 Hot Fairways reduced!

Please note that ALL X2 Hot fairway woods which I currently hold in stock and which were once retailing at £189.99, are now just £90! And this includes a brand new headcover. I’m even selling one of these for just £80!

Callaway Golf Demo Day

I'm delighted to announce that I shall be holding my first Callaway Golf Demo Day of the year on Saturday 7th March between 10am and 4pm. If you haven't been following the TV coverage, Callaway Golf Staff players have been on an incredible run and at last week's Commercial Bank Qatar Masters, they took the top three places and their lineup of products for 2015 seems even better this year. So if you'd like to try out any of their fantastic new drivers, fairways or irons, please book a fitting appointment through the Pro Shop or by clicking here, or simply ask me, Tom or Stuart how our Demo Days work.

The Pro Shop Twitter account

Would you like to keep up to date and receive messages from the Pro Shop? Well now you can by simply following us on Twitter! So if you wanted some instant news on special Pro Shop offers, or course updates or some general golf information, please add the following address to your Twitter account:  


“3 for £60

Have you lost your way with your golf? Has your game deserted you? Are you simply looking for some direction to get you motivated again? If the answer is “YES!” to any of these questions, then why not take advantage of the excellent, and very popular, “3 for £60” lessons’ offer? You can purchase three half hour lessons for £60 with the only stipulation being they must all be used between 1st January and 31st March this year. So go ahead and take the plunge – you’ll be delighted you did so!

Club cleaning service

With relatively little golf going on at the moment, now is the time to look at your equipment and how best you can improve it. So why not drop in your clubs to us and allow us to:

  • Scrub the grips with a stiff brush and plenty of hot, soapy water. This will help clear the grips of any unwanted dirt and grime and will make them feel a whole lot better.
  • Give the metal shafts a rub down with some very fine wire wool but ONLY IF THEY'RE STEEL SHAFTS! This will help get rid of any pitted areas and make them shine again. If they're graphite shafts, we'll take off any blemishes in another fashion.
  • And finally, why not clean the clubheads with that same hot, soapy water? Maybe there's some grooves lurking under there somewehere. ;)
  • All this for just £10 (up to a maximum of 14 clubs).

Professional’s Winter Draw

And finally, I’m delighted to tell you that my Winter Draw board is still going strong in the Pro Shop. As always, there will be some truly superb prizes on offer so if you’d like to enter, please come in early to bag your favourite or lucky numbers!

Hitting a punch shot

First of all, you need to tilt your head and spine towards the target at address. This means setting your weight on your left side at address and pushing the ball back in your stance so it is closer to your right heel. Choose a club without much loft and using this set-up position you'll lower the face angle even more. Then instead of making a long, flowing swing, you'll need to produce a more truncated action. A fast clubhead speed will create more spin on the ball, and spin makes the ball fly higher, so using a shorter backswing, keep your technique really solid and instead of making a long release through the ball, hold your hands at waist height as you finish. Keep your head fairly still and watch the ball fly low towards your target.

Good luck!

FootJoy scratch and win

Tee it up with the pros at Wentworth

Come in to the shop and try on a pair of FootJoy Contour Series golf shoes and you’ll receive a special scratch card. Among the prizes: a spot in the superb BMW PGA Championship Pro-Am at iconic Wentworth in May. Hurry, these scratch cards are bound to go quickly…

learn more

Enjoy the read and have a great weekend.
Gear focus: golf balls for 2015
Gear focus: golf balls for 2015
Right Ball
ECCO BIOM Hybrid 2 golf shoes
More birdies and fewer card wreckers
Power tips
Visit us
Callaway Big Bertha 815 driver
Make a note of these dates in your diary
Who has been amongst the prizes this week?
Book a time and let us help your golf game
Instruction to help you enjoy better golf


Contact us for all things golf
Contact us
Ashridge Golf Club
Little Gaddesden
Hertfordshire, HP4 1LY

Tel: 01442 842 307
Fax: 020 8939 0149
Mail us
Join Our Mailing List
PING Autumn Winter clothing range


Peter Cherry is a member of Foremost Golf, the UK's largest golf retail group, delivering value through expertise for the Club Golfer
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