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Peter Cherry

Ashridge Golf Club PGA Golf Professional

Get in Touch: 01442 842 307
Website: PGA Golf Professional | Golf Club
Send us an email: Peter Cherry

Motocaddy TrolleyRangeAnnual Customer Survey
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Greetings from Peter Cherry
Ashridge Golf Club - PGA Golf Professional

Ladies’ match versus Hadley Wood

Ashridge won 3 ½ - 1 ½.

Ladies’ Autumn Invitation Day

Winners: Liz Mapley, Jane Wetherall (Woburn), Alison Harrison & Sue Ashworth (Woburn) – 112 points
Runners-up: Libby Burgess, Diana Wells (Woburn), Julie Ivelaw-Chapman & Sara Keyser (Mentmore) – 112 points

Men’s Autumn Trophy

Division One

Winner: Nick Jefferson – nett 67
Runner-up: Russell Andreas – nett 67

Division Two

Winner: Roger Wickenden – nett 66
Runner-up: Peter Diggle – nett 70

Men’s Veterans’ Vase

Winner: Richard Walker – nett 68
Runner-up: Keri Bassett – nett 68


New Masters wheeled travel covers

Several of you have been asking me for "wheeled" travel covers and I'm pleased to tell you that I now have several available in the Pro Shop. These covers obviously have wheels on them which makes it much easier to transport your clubs around so rather than carrying your bag, you can simply wheel it behind you. And because these travel covers retail at £37.99 , they represent really good value too!

SkyCaddie SGX for sale

And finally this week, I have a SkyCaddie SGX GPS unit that has been used once and I need to clear this unit from stock. This unit has lovely features such as Intelligreen Technology, Target Lists and Interactive Hole Vue and normally retails for £299.99 but I'm happy to accept just £200 so I can clear the decks.

For sale

One men's right hand Callaway X2 Hot #3 fairway wood with a senior graphite shaft. This club normally retails at £169.99 but I'm clearing it out for a crazy price of just £99.99 - bargain!!

New self-service Grip Bar

Fresh in this week is my fantastic new Grip Bar. This allows you to see the kind of grips that we offer to replace your old, worn grips on your clubs and you’ll be able to see just what a difference a new grip makes in terms of feel and your ability to hold the club properly because I have a selection of different grips, all on shafts, available for you to try. But the most fascinating part of my Grip Bar is that you can measure your hand to see what size grip is best suited to you. For example, did you know that Nick Faldo used to have twelve layers of tape under the grip on his left hand yet only eight layers of tape under his right? So you can see just how personal and vital it is to have the correct grips and grip size. Please pop in and check out my new Grip Bar!


Lithium batteries

I don’t know about you but the regular “lead-acid” batteries don’t seem to last very long these days, so the answer is simple: a brand new lithium battery. These batteries are so good in so many ways and the benefits over a lead-acid are numerous, such as, they will recharge in about three hours, you will get about five times more life out of a lithium than a lead-acid, they’re more powerful and they’re incredibly light

And at £199.99 , they will also come with a brand new charger and a fantastic two year unlimited warranty and a five year limited warranty. So for further details, please pop into the Pro Shop.

New club logoed iPad covers

I now have in stock a really lovely iPad cover. These new items come in a really lovely nubuck colour and will protect your iPad whilst making it look really smart at the same time and they're very reasonably priced at £29.99 . Please come into the Pro Shop and take a look.

New club logoed accessories

And if you haven't already seen my fantastic new club logoed holdalls and shoe bags, please come in to the Pro Shop and take a look. And on top of that, I have some terrific new club logoed "micro-fibre" towels which are made of a waffle texture, hold up to 300% of their weight in moisture and are non-abrasive. And on top of that, they can really keep your clubs and equipment clean!

Are you practising properly?

To help with alignment, put a club on the floor, parallel to the ball to target line, to use as a visual aid to align your feet, hips and shoulders parallel to the target. Put another club across the first club (at right angles), between your legs to help you find the perfect ball position with every club. Always start your range time with some easy pitch shots to the 50 yard marker, then gradually move up through your set until you finish with your driver. NEVER START A SESSION WITH YOUR DRIVER!!

If you don't have anything specific to work on during your session, then make it more interesting by trying to hit different shots with each club. Try a fade, draw, straight, high, high fade or low draw etc. to make your practise sessions more enjoyable and more familiar to playing conditions. But my best advice for this week's tip is to split your practice, with 30% of your time spent on the range and the remaining 70% spent working on your short game and putting skills. Good luck!

Customer Survey

We’re delighted to bring you details of our Annual Customer Survey that we’d encourage you all to complete when you have a spare few moments. Do so and you’ll automatically be entered into a draw to win a fantastic three-night play and stay package for two at the world-renowned PGA Catalunya Resort in Spain, courtesy of 

Importantly, we’ll be able to provide you with the best service possible, so we can be sure you enjoy even better golf this season and beyond. We hope you take part…

click here to complete my survey

Golfbreaks Early Birdie

Are you planning a golf getaway for 2015 but don’t really know where to start? 

If you book now with my recommended travel partner,, you’ll qualify for some superb cash discounts and FREE TaylorMade woods! It’s the Early Birdie,’s biggest promotion of the year, and you wouldn’t want to book anywhere else.

find out more

Enjoy the read and have a great weekend.
No more big numbers
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Annual Customer Survey

New Srixon Soft Feel golf ball

Srixon has designed the new Soft Feel -available in Pure White and Tour Yellow- to launch high with low spin to optimize launch conditions and control. Talk to the team about finding a ball that's right for your own swing, we're here to help.

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Instruction to help you enjoy better golf


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Contact us
Ashridge Golf Club

Hertfordshire, HP4 1LY

Tel: 01442 842 307
Fax: 020 8939 0149
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Peter Cherry is a member of Foremost Golf, the UK's largest golf retail group, delivering value through expertise for the Club Golfer
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