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Peter Cherry

Ashridge Golf Club PGA Golf Professional

Get in Touch: 01442 842 307
Website: Golf Shop | Golf Club
Send us an email: Peter Cherry

My Logo Shop - Golf Day EssentialsGlenmuir Spring Summer 2017 Clothing
Oakley Prizm Golf Eyewear Srixon Golf Ball Range - A ball for every player

Shop news 

Cleveland Golf Wedge Analyser 

If you're struggling with your wedge game - perhaps your "distance gapping" is not right or you're hitting the ball poorly - then please come along to be fitted for your wedge play. 

The new Cleveland Golf Wedge Analyser is absolutely superb and will help you better understand both the type of wedge you should be using - low, medium or high bounce - as well as the ideal loft settings for you, and on top of that, the new wedges from Cleveland are not only stunning to look at, but they feel great and perform beautifully! 

Please book an appointment ASAP here so you can see an improvement in your wedge game.

New Powakaddy C2 Compact Electric Trolley 

I have just received my first Powakaddy C2 lithium battery, electric trolley and it is an absolute gem! So if space is an issue, this baby folds down very small but when upright, looks absolutely superb!! Please come in and take a look because this trolley is one of the best new models in years to come out of the Powakaddy factory and with a three year warranty on the trolley and charger, and a huge five year warranty on the battery, it's really set up for stress-free motoring.

Cleveland "Counter Balanced" Demo Putter 

These "heavy" Cleveland Counter Balanced putter have been so, popular, I've had to double my order! Available in a striking black head finish with a lovely copper coloured-face, these putters feel great and because they're heavier, they allow for a really smooth putting action. So, if you're interested, I have one as a demo for you to try on the course so please come into the Pro Shop if your putting is grim or if you'd simply like to see what they're all about. 


I have recently received my own Epic driver and matching fairway and they are both absolutely fantastic! This new Epic range allow you to achieve greater distance - I'm certainly hitting the ball further - whilst still being very forgiving so the club really has the best of both worlds. The new jailbreak technology in these woods will dramatically increase distance, by stiffening the body to transfer more energy to the ball. I have the Great Big Bertha Epic driver in as demo club, should you wish to try it.


Ping Collection & Oscar Jacobson Spring '17 clothing 

If looking good this year is important to you out on the course, please come in and take a look at my beautiful new Ping Collection and Oscar Jacobson clothing. With stunning colours and designs coupled with the very highest quality fabrics, both of these collections will ensure that you'll not only look great, but you'll feel great too! 

Bushnell Neo + trial watch 

Please note that if you're considering purchasing a GPS watch, I have a Bushnell Neo + watch for you to try out. With pinpoint accurate distances to the front, middle and back of every green, the ability to locate distances to hazards on each hole and no annual membership fees, these watches are bound to help you enjoy your game even more! So, please come in and try our trial watch, but beware: once you try one, you'll buy one! 

Competition results 

Ladies' Pearson match versus South Herts 

Ashridge won 6 - 1. 

Ladies' QE II Foursomes 

Winners: Liz Young & Wendy Carter - 40 points, Runners-Up: Jean Dove & Lesley Travis - 39 points 

St. George's Day Goblet 

Winners: Jacques & Sara Keyser - 29 points, Runners-Up: Graham & Sue Taylor - 26 points 

Men's Jubilee Salver 

Division One Winner: Robin Stevenson - nett 67, Division One Runner-Up: Shon Williams - nett 68 

Division Two Winner: Cyrus Kapadia - nett 68, Division Two Runner-Up: Alan Ledger - nett 70

Special offer RED 

Callaway Golf men's Steelhead irons for SALE! 

If you're looking for a great set of quality irons, I may just have the perfect deal for you. I have a "slightly" used set of 2017 men's right-hand Steelhead XR steel-shafted irons for sale, in clubs 5 - AW (seven irons in total). These clubs have been used for a couple of months or so and are in superb condition. As such, I am happy to sell these for just £450 (or best offer) instead of the usual £600 price tag. Please contact me quickly because these clubs will go fast!


Men's FootJoy Casual Contours 

REDUCED! REDUCED! REDUCED! Normally, £99.99, these superb Footjoy Casual Contour golf shoes are reduced to just £79.99 and represent even greater value. 

So, why not buy a pair and stick them away in the wardrobe, ready for the summer? 


The answer is yes!
Mizuno Article
Request a Fitting
Oakley Prizm RX Eyewear
What's the loft of your PW?
Cleveland Wedge Article
Request a Fitting
Free ECCO shoe bag






I hope you have a great week.
Callaway GBB Epic Driver



Peter Cherry, Ashridge Golf Club, Little Gaddesden, Berkhamstead, HP4 1LY

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