About Us
The Ashridge Golf Club Pro Shop is a major stockist of many premium golfing brands in the world of fashion, golf equipment, shoes and accessories. Whether you are looking for the very best in footwear or the latest fashions on the fairway, there is really no need to look any further.



Peter Cherry - Head PGA Professional
As an amateur I won the Herts. County Championship in 1986 by a record margin. I then went on to successfully qualify as a PGA professional in 1990. A short number of years after becoming a pro, I won the Taylor Made National PGA Trainees’ Championship at Valderrama in 1992 by eight shots, and also the Herts. Professionals’ Championship in the same year. The year after I went on to win the PGA East Region Order of Merit in 2003. During 2003 I also started out as the Herts Golf Union Head Coach, which continued for the next 3 years until 2006. As a career highlight, I got to play in the Volvo PGA Championship at Wentworth in May 2004. Shortly after I was appointed PGA East Region Captain, in 2005. My last career triumph came in 2009, where I won the Herts PGA Matchplay Championship. I am currently the holder of five course records, my favourite being a 64 (-7) at Knebworth GC and have been the winner of over fifty PGA East Region Pro-Ams through my professional career.


Jessica Heap - Assistant PGA Professional
I took up golf in Cyprus at the age of 10, and went on to represent the Cypriot National team in many International events. In 2014, I was lucky enough to be chosen by the Greek Olympic Committee, to run a section with the Queen's baton for the Common Wealth Games, of which I was the first European athlete to hold the baton prior to the games. I turned Professional in 2015 and I am currently in my second year of the PGA foundation degree. I am a qualified Level 2 coach, and have also completed the Sport Coach UK keeping children safe in sport, Child Awareness programme.